The Llano Estacado is a region in the Panhandle of Texas. Notoriously flat and largely rural, the Llano Estacado also coloqially known as the South Plains is famous for its wide-open prairielands and unmolested expanses that harken back to the days when Texas was largely unexplored frontier. Anchored in its center by the modern metropolis of Lubbock, the Llano Estacado offers a taste of what outsiders might perceive Texas as: rough, tough and unrefined, but a few cosmopolitan surprises lurk just beneath its dusty, forlorn surface.